Privacy Policy - Updated GDPR

This Privacy Policy sets out how we collect and use your personal information and what your individual data protection and privacy rights are.

This Privacy Policy was last updated on 17 November 2018.


Managing Your Personal Data

When you share your personal information with us, you have a right to expect that information to be treated with total confidentiality. Therefore, it is our responsibility to manage your personal data that you provide to us with care and in accordance with all data protection legislation and industry best practice.

Whether you have supplied your personal details online, by phone, by email or in a letter, we will never use them without a lawful reason to do so. We will use your personal data for the purposes for which they were initially requested and as fully explained in this Privacy Policy.


Using Your Personal Data for Direct Marketing Purposes

Based on your marketing preferences, we use your email and home address to send you details of our latest products and promotions. We also use marketingProfiling techniques to determine what product offers may be of interest to you whether that be by email, telemarketing, direct mail or social media. For further information on how we use your personal data to keep you informed about our products and promotions and how you can change your marketing preferences, click the relevant sections below.

We hold your personal data for the purposes of direct marketing to you for a period of two years from the date of your last purchase unless you have an outstanding credit balance or have updated your marketing preferences in which case you will continue to receive marketing information unless you tell us otherwise. If you have only ever registered a cash account but never bought from us, we will stop marketing to you after a period of six months unless you ask to be contacted by updating your marketing preferences.

Email Marketing-

We would like to keep you informed about our latest product offers and promotions using the email address you provide to us.  We will also use your date of birth to send you specific offers for your birthday.  To do this, we will ask you to opt-in to receive marketing emails when you first register an account with us , sign up for our newsletter, enter a competition or prize draw or agree for us to use your email address for marketing purposes when we send you electronic receipts in store.  You can opt out of email marketing at any time - by going to the bottom of one of our weekly newsletter emails and clicking change subscription prefernces.


Third Party Marketing-

We will not share your personal data with third party companies for the purpose of them marketing their products and services to you.